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Tips of acquiring RICH INFORMATION - Qualitative Research

Product Code EN2148
Product Name: Tips of acquiring RICH INFORMATION - Qualitative Research
Category: Dr Norsyamlina Che Abdul Rahim
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Tips of acquiring RICH INFORMATION - Qualitative Research

What is qualitative research? Qualitative research is a market research technique that focuses on gathering information via open-ended and conversational interaction. “Conversations with a purpose” In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.


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